Business and Marketing Plan

Below you will find our Business and Marketing Plan that outlines current goals and plans for The Fourth's Photography. As well as my pursuit of work in the photographic field.

Mission Statement

At The Fourth's Photography, we understand that every person and every situation is unique. That's why we work closely with our clients to ensure that their preferences and needs are met in every way possible. Our goal is to capture your special moments, one click at a time, and to build trust and long-lasting relationships in the process while providing you with the best quality pictures. Whether it's business-related, a small event, a portrait session, etc., we are committed to making your experience unforgettable.

Thank you for choosing The Fourth's Photography to be a part of your journey, we look forward to working with you.

Business Summary

While this is my livelihood, I’m not looking to fill sessions back to back using a high-pressure sales pitch just to turn a profit. I want to get to know my clients and tailor my services to their needs to build a relationship with them over a lifetime. I believe in high-quality work and outstanding customer service when it comes to providing a product to my clients. This will help build a high level of confidence and a loyal customer base which will expand my business through recommendations. In the future, I would like to get a UAV license and expand my business to include drone photography to provide a different perspective on my services.

Short Term

Today to a year later

Over the next year, I plan to take it slow and provide 2-3 services a day with the thought of eventually working for or part of a larger company down the road. Whether that be through a paid internship or a hired job. I want to expand and grow my skills through various photographic challenges as well as obtain my Remote Pilot Certificate to expand into aerial photography. 

Long Term

Two to Five years later

Within 2-5 years, I hope to have my name out in the "world" and be recognized as a reputable photographic company providing top-level services. At some point during this timeframe, I might expand to video as well. By this time I also hope to have landed a job with a sports company as it is a dream of mine to do sports photography. 

Taking Action

What do we need to do now?

What I can do now to work towards achieving these milestones is the simplest thing, keep taking pictures! I have done a few jobs so far and have received great feedback from my clients. I also have a few family members/friends putting in a good word for me at their workplaces and among their families/friends as well. 


Currently, I have 4 prints hanging in the lobby of Belle Haven Animal Medical Centre with business cards, so I want to get more of my prints in businesses to expand my reach.

Current Goals

Goals and plans to reach them

Here are a few goals I want to reach in the next 5 years.

  • Work with a Major League sports team as a photographer in any capacity.
  • ​To reach this I can ask around and see if any small/local teams would be open to me taking pictures. Ultimately I will work my way up by showcasing what I have accomplished for smaller/local teams.
  • Become a reputable/recognizable name in the industry.​
  • To achieve this I have to keep working hard and get my name/business out there by any means necessary. ​
  • Become a regular seller at arts/craft fairs ​
  • To achieve this I have to advertise my work through social media, by word of mouth, and have it on display in multiple business and or small exhibits.

Target Market

Our clients will include a wide range of people considering the variety of services we provide. From professionals looking for headshots to business owners looking for pictures of their store, students looking for prom/homecoming pictures, or families looking to capture life events. The list could go on and we're here to help in any way we can with one of the provided services. 

Differentiate from Others

My Associate of Applied Science in Photography and Media ensures prospective clients that I have the skill set for the services I provide and more advanced skills in my pursuit of continued education after graduation. I also have a strong aptitude and wide understanding of the technological/software side of photography including cameras, drones, gimbals, computers, and editing software. I believe in high-quality work and outstanding customer service when it comes to providing a product to my clients. I like to get to know my clients and tailor my services to their needs. This will help build a relationship with them over a lifetime turning them into repeat customers as well as referring me to others.

Marketing Strategy


I plan to connect with clients mainly through email/newsletters they sign up for through my website and social media posts on Facebook and Instagram. For potential clients I have my website set up with a portfolio of previous projects as well as example photos under each service they can browse/book.


I have 4 prints hanging in the lobby of a friend's veterinary practice with my business card tucked in one and a stack in a card holder on the table below them. My aunt and grandfather have told their coworkers and bosses about my business. This resulted in providing my services to Fairfax INOVA Schar Cancer Institute. Also the possibility of working with The Peterson Companies at their various job development sites and retail/residential sites. They also have been distributing my business cards to coworkers. I have a few potential clients as a result of that. Eventually, I plan to attend art/craft fairs and have a booth advertising my business and offer prints.

Business Expenses

Service Pricing

*subject to change based on market/demand/materials*